04 – Automation and Artificial Intelligence
Scale your marketing with AI
We integrate automation and AI solutions that optimize marketing, communication and sales processes, reducing costs and improving personalization. With our solutions, we increase operational efficiency, accelerate lead management and scale digital actions.We anticipate customer behavior, personalize experiences and increase conversions with less effort.
Main tasks
Campaign automation
We design and elaborate workflows in email, SMS and CRM.
Intelligent Chatbots
24/7 customer service and lead generation.
Predictive segmentation
Use of data to improve conversions.
Technological integrations
Connection with platforms and ERPs.
Automated A/B Testing
Continuous optimization based on machine learning
Knowledge bases
Consult your business data in natural language.
Capabilities
ESENCIAL’s team masters the main marketing automation platforms in the market and applies AI in predictive segmentation models and customer journeys. We have experts in data-driven marketing and specialists in technology integration. Our capabilities are based on agile methodologies, innovation culture and commitment to a responsible and ethical use of technology.