Esencial Comunicación has been the agency selected by Pans Granier to deploy its Public Relations (PR) and Social Media strategy. With a team of more than 2,000 people, the leading Bakery & Coffee company has a turnover of close to 50 million euros and more than 270 stores throughout Spain. In addition, as a result of its international expansion, it is present in eight more countries: Andorra, Costa Rica, United States, Mexico, Panama, United Kingdom, Dominican Republic and Venezuela.

With experience in the gastronomy and hospitality sector, Esencial will launch its communication plan in Spain, placing the brand in the top-of-mind of the main Spanish media, as well as helping to energize its social media through creative initiatives, in order to connect with its target audience, expand its community in social networks and publicize the company's values.

Cristina Aguilà, Director of Communication Strategy of the agency, emphasized that "we are very pleased that the company trusts the agency to increase its notoriety and leadership. Esencial's commitment to people, a value we share with Granier, together with the good work of our communication teams, is a great base that guarantees that the objectives set will be met".

With a consolidated and widely recognized brand in the market, Granier expects to consolidate its leadership position in a highly competitive sector. This new step will allow the company to continue to advance and achieve greater reach and brand recognition, as well as strengthen the market positioning of its wide range of natural bakery products, pastries, cakes and beverages.

"We bet on Esencial for this new stage of strengthening, growth and expansion. Together, we will put our hands in the dough working on a very solid strategic communication that will allow us to achieve all the goals set, positioning the company as a leader in Bakery, with high quality artisan products and service experiences," said Ana Castillo, Granier's Communication Director.

Granier, leading brand in Bakery & Coffee

Granier, the leading Bakery & Coffee brand, was founded in 2010 by Juan Pedro Conde. It currently has more than 300 stores in 9 countries, including Spain, Andorra, Costa Rica, the United States, Mexico, Panama, the United Kingdom, the Dominican Republic and Venezuela.

With a turnover of around 50 million euros and a staff of 2,000 professionals, the company stands out for its exclusive bread-making method, based on traditional processes and long fermentations that enhance the quality of the product and offer unique experiences to all its customers.