Bosch, a global leader in technology and services, has entrusted ESENCIAL Comunicación to lead its PR strategy in the segments of professional tools, DIY tools and gardening in Spain. With this collaboration, ESENCIAL will be the agency responsible for reinforcing Bosch's visibility and notoriety in both key markets, aligning messages with the brand's core values of innovation, quality and sustainability and strengthening its leadership position.

Focus on Professional, Do-It-Yourself and Garden areas

With more than 10 years of experience in the field of public relations, ESENCIAL will comprehensively manage the communication of Bosch Power Tools, focusing on increasing its presence in both specialized and general media, as well as among key influencers in each sector. The team, composed of professionals specialized in press office and digital communication, will provide their expertise to optimize the brand's impact.

In the professional sector, the strategy will focus on increasing the awareness and reputation of a wide range of products, consisting of an extensive range of corded and cordless power tools, hand tools, mobility products for travel and many more solutions for the construction and professional trades industry. Rigorous, technical communication will highlight the key benefits that Bosch solutions bring in terms of productivity, safety and health. It will also highlight the brand's ongoing commitment to innovation and the continuous launch of new products to the market.

As for the DIY and gardening tools segment, ESENCIAL will focus on positioning the brand's attributes effectively, with the aim of reaching a wider audience and reinforcing the loyalty of existing customers. The agency will adopt a closer and more creative communication approach, combining tangible attributes such as innovation, comfort and durability with aspirational values that connect emotionally with consumers.

A partnership for excellence

"It is an honor to work with such an iconic brand as Bosch. We are convinced that our commitment to the project and the approach of the services we are going to implement will allow the brand to achieve the proposed objectives and

effectively communicate the values of excellence and innovation that define the company," says David Sandoval, CEO of ESENCIAL Comunicación.