Red Cross Youth has chosen ESENCIAL for the development of its 12 annual creative campaigns in RRSS. The goal is to generate original and attractive content that will have a positive impact on its target, composed of children and young people between the ages of 6 and 30 years, to increase awareness of the universal principles of the culture of peace, equality and respect.

"The educational work of the association to raise awareness in society and strengthen the youth group is a very noble purpose and we are very proud to be able to contribute our work and creativity to amplify these messages. We are delighted to be a partner of Cruz Roja Juventud", underlines David Sandoval CEO of the agency.

The creative team of ESENCIAL Comunicación & PR Agency will work to design, develop, execute and measure the 12 annual campaigns that will be shown in the Tik Tok and Instagram channels and that will be related to the themes of intervention and social inclusion, environmental education, gender perspective or among other values.

In this way, the agency reaffirms its commitment and support to the education of young people as a fundamental aspect of social development, through the execution of strategic consulting and creative design work.

We are happy to be an essential part of the change!