In a communication agency, it is essential to carry out a strategy that allows to know the level of satisfaction of the clients, as well as that of the employees.<\/p>\n\n
A company's employees contribute to its prosperity and growth. Another key link is the customer, but how can we connect the two and understand their needs?<\/p>\n\n
Tools must become great allies, even more so in the field of measurement and listening, since gadgets that let you know the situation of employees, their level of satisfaction and the connection they have with each other and with their customers are essential.<\/p>\n\n
Making use of a good intranet<\/strong><\/p>\n\n The connection (in all senses) in a company is valuable, for that, it is indispensable to have an intranet, a private network that allows the users of the company to share information among them.<\/p>\n\n These networks can be used for different purposes: internal communication, file sharing, database management... Thanks to this tool, all employees will be able to share information and data on the same platform.<\/p>\n\n More connection tools<\/strong><\/p>\n\n A company should not only make use of a single tool to connect its employees and customers, on the contrary, the key to carry out a good internal communication strategy is to make use of several tools and mix them. Therefore, experts say that, in addition to having an intranet, a good option is to create chats where employees can communicate with each other.<\/p>\n\n One of the tools that best adapts to this proposal and one of the most widely used in corporations is Teams. This is a unified communication and collaboration platform owned by Microsoft through which employees can communicate with each other and even with their bosses and with those customers who also have an account there. The most popular utilities are: chats, video meetings and file storage.<\/p>\n\n An internal social network<\/strong><\/p>\n\n Another strategy proposed by experts is to create an internal social network. We are talking about a social network for the employees themselves, which will help your team to stay connected, since, with teleworking, attendance at events, travel and external meetings with clients, workers are unaware of everything that happens in the company during their absence.<\/p>\n\n This is a recommendation from the experts to facilitate team connection through a chat where news, photos, videos, press releases... are shared. In this way, the team can communicate with each other, which facilitates a better relationship between them, a feeling of belonging and mutual help by sharing news and relevant content for customers.<\/p>\n\n A newsletter<\/strong><\/p>\n\n The experts' proposal, in this case, is for employees to launch a daily internal newsletter with the most significant news from their customers. One more way to better connect clients with the agency and with the employees themselves.<\/p>\n\n A final step: measurement<\/strong><\/p>\n\n The main objective of applying the different tools we have been mentioning is that employees are connected among themselves and with their customers, which will increase their productivity and their level of satisfaction with the company.<\/p>\n\n It is not only enough to adopt gadgets with which colleagues can be connected to each other, but the key to know if these tools work or not is to monitor them: to see the level of participation of employees and, also, their level of satisfaction with the company.<\/p>\n","protected":false},"excerpt":{"rendered":" In a communication agency, it is essential to carry out a strategy that allows to know the level of satisfaction of the clients, as well as that of the employees. A company’s employees contribute to its prosperity and growth. 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