{"id":224671,"date":"2025-01-07T15:52:30","date_gmt":"2025-01-07T13:52:30","guid":{"rendered":"https:\/\/www.esencialcomunicacion.com\/trend-micro-chooses-esencial-as-its-communication-agency-in-spain\/"},"modified":"2026-04-06T18:25:11","modified_gmt":"2026-04-06T16:25:11","slug":"trend-micro-chooses-esencial-as-its-communication-agency-in-spain","status":"publish","type":"post","link":"https:\/\/www.esencialcomunicacion.com\/en\/trend-micro-chooses-esencial-as-its-communication-agency-in-spain\/","title":{"rendered":"Trend Micro chooses ESENCIAL as its Communication Agency in Spain"},"content":{"rendered":"\n<p><a href=\"http:\/\/www.trendmicro.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Trend Micro Incorporated<\/a><a href=\"http:\/\/www.google.com\/finance?q=TYO:4704\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">(TYO: 4704<\/a>;<a href=\"http:\/\/www.trendmicro.com\/us\/about-us\/investor-relations\/index.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> TSE: 4704<\/a>), a global leader in cybersecurity, has chosen ESENCIAL as its new Communications Agency in Spain. This appointment coincides with the beginning of a new stage in the company's positioning and growth strategy in the cybersecurity market.  <\/p>\n\n<p>As part of the agreement, <strong>ESENCIAL<\/strong> will assume full management of Trend Micro's communications in Spain, including public relations, content strategies and media outreach.  <\/p>\n\n<p><strong>TREND MICRO STARTS A NEW PHASE<\/strong> <\/p>\n\n<p>The new phase of growth and consolidation of the cybersecurity specialist began last August with the incorporation of <strong>Toni Abell\u00e1n<\/strong>, as Country Manager of Trend Micro in Spain. Under his leadership, the company is embarking on an ambitious roadmap with the main objective of strengthening its presence in the market and consolidating its position as a benchmark in the cybersecurity sector in Iberia.  <\/p>\n\n<p><strong>Natalia Brox, Trend Micro's Head of Marketing in Spain<\/strong>, emphasizes the importance of this collaboration by pointing out that \"<em>having a partner of reference in the field of communication is essential to face the new challenges of our company. ESENCIAL has the necessary experience and vision to accompany us in this new stage\".<\/em> <\/p>\n\n<p><strong>ESSENTIAL, THE BEST CARE<\/strong> <\/p>\n\n<p>ESENCIAL has established itself as a benchmark in the transformation of the image of organizations, helping them to position themselves as leaders in their respective markets. With more than a decade of experience, the agency has specialized in placing its clients in the \"<em>top of mind\"<\/em> of their audiences<em>.<\/em>  <\/p>\n\n<p>Currently, the communication agency accompanies more than 30 companies in their evolution and transformation process, supporting them with a highly dynamic and professional team of consultants and communication experts, who are fully integrated into the day-to-day work of its clients to develop messages and communication strategies tailored to their specific needs.  <\/p>\n\n<p>This is underlined by <strong>David Sandoval, ESENCIAL's Executive Director,<\/strong> who emphasizes that \"<em>the commitment of all the agency's professionals to contribute their best for the benefit of the brands that have placed their trust in us. In this case, we will focus on conveying, in accessible and direct language, Trend Micro's leadership as the provider of the most comprehensive and innovative cybersecurity platform on the market when it comes to dealing with an increasingly sophisticated, artificial intelligence-based set of attacks and threats.\"  <\/em>concludes.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trend Micro Incorporated(TYO: 4704; TSE: 4704), a global leader in cybersecurity, has chosen ESENCIAL as its new Communications Agency in Spain. This appointment coincides with the beginning of a new stage in the company&#8217;s positioning and growth strategy in the cybersecurity market. As part of the agreement, ESENCIAL will assume full management of Trend Micro&#8217;s [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":224670,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"aside","meta":{"_acf_changed":false,"footnotes":""},"categories":[179],"tags":[],"class_list":["post-224671","post","type-post","status-publish","format-aside","has-post-thumbnail","hentry","category-essential-media-news","post_format-post-format-aside"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.esencialcomunicacion.com\/en\/wp-json\/wp\/v2\/posts\/224671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.esencialcomunicacion.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.esencialcomunicacion.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.esencialcomunicacion.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.esencialcomunicacion.com\/en\/wp-json\/wp\/v2\/comments?post=224671"}],"version-history":[{"count":1,"href":"https:\/\/www.esencialcomunicacion.com\/en\/wp-json\/wp\/v2\/posts\/224671\/revisions"}],"predecessor-version":[{"id":224672,"href":"https:\/\/www.esencialcomunicacion.com\/en\/wp-json\/wp\/v2\/posts\/224671\/revisions\/224672"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.esencialcomunicacion.com\/en\/wp-json\/wp\/v2\/media\/224670"}],"wp:attachment":[{"href":"https:\/\/www.esencialcomunicacion.com\/en\/wp-json\/wp\/v2\/media?parent=224671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.esencialcomunicacion.com\/en\/wp-json\/wp\/v2\/categories?post=224671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.esencialcomunicacion.com\/en\/wp-json\/wp\/v2\/tags?post=224671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}