{"id":222060,"date":"2025-09-20T15:11:09","date_gmt":"2025-09-20T13:11:09","guid":{"rendered":"https:\/\/esencialnext.iniciativasdigitales.es\/automation-and-artificial-intelligence\/"},"modified":"2025-10-01T03:54:39","modified_gmt":"2025-10-01T01:54:39","slug":"automation-and-artificial-intelligence","status":"publish","type":"page","link":"https:\/\/www.esencialcomunicacion.com\/en\/services\/marketing-digital\/automation-and-artificial-intelligence\/","title":{"rendered":"Automation and Artificial Intelligence"},"content":{"rendered":"<div class=\"et_pb_section_0 et_pb_section et_section_regular et_flex_section\">\n<div class=\"et_pb_row_0 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_0 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_heading_0 et_pb_heading et_pb_module et_flex_module\"><div class=\"et_pb_heading_container\"><h1 class=\"et_pb_module_header\">04 - Automation and Artificial Intelligence<\/h1><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_1 et_pb_section et_section_regular et_flex_section\">\n<div class=\"et_pb_row_1 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_1 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_heading_1 et_pb_heading et_pb_module et_flex_module\"><div class=\"et_pb_heading_container\"><h2 class=\"et_pb_module_header\">Scale your marketing with AI<\/h2><\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_2 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>We integrate automation and AI solutions that optimize marketing, communication and sales processes, reducing costs and improving personalization. With our solutions, we increase operational efficiency, accelerate lead management and scale digital actions.We anticipate customer behavior, personalize experiences and increase conversions with less effort.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_2 et_pb_section et_section_regular et_flex_section\">\n<div class=\"et_pb_row_2 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_3 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_heading_2 et_pb_heading et_pb_module et_flex_module\"><div class=\"et_pb_heading_container\"><h2 class=\"et_pb_module_header\">Main tasks<\/h2><\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_3 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_4 et_pb_column et-last-child et_grid_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_group_0 et_pb_group et_pb_module et_flex_group et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_heading_3 et_pb_heading et_pb_module et_flex_module\"><div class=\"et_pb_heading_container\"><h3 class=\"et_pb_module_header\">Campaign automation<\/h3><\/div><\/div>\n\n<div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><div class=\"bg-zinc-50 rounded-md p-8 flex flex-col hover:bg-zinc-100\">\n<p class=\"text-zinc-700 text-lg mb-4\">We design and elaborate workflows in email, SMS and CRM.<\/p>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_group_1 et_pb_group et_pb_module et_flex_group et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_heading_4 et_pb_heading et_pb_module et_flex_module\"><div class=\"et_pb_heading_container\"><h3 class=\"et_pb_module_header\">Intelligent Chatbots<\/h3><\/div><\/div>\n\n<div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><div class=\"bg-zinc-50 rounded-md p-8 flex flex-col hover:bg-zinc-100\">\n<p>24\/7 customer service and lead generation.<\/p>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_group_2 et_pb_group et_pb_module et_flex_group et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_heading_5 et_pb_heading et_pb_module et_flex_module\"><div class=\"et_pb_heading_container\"><h3 class=\"et_pb_module_header\">Predictive segmentation<\/h3><\/div><\/div>\n\n<div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><div class=\"bg-zinc-50 rounded-md p-8 flex flex-col hover:bg-zinc-100\">\n<p>Use of data to improve conversions.<\/p>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_group_3 et_pb_group et_pb_module et_flex_group et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_heading_6 et_pb_heading et_pb_module et_flex_module\"><div class=\"et_pb_heading_container\"><h3 class=\"et_pb_module_header\">Technological integrations<\/h3><\/div><\/div>\n\n<div class=\"et_pb_text_4 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><div class=\"bg-zinc-50 rounded-md p-8 flex flex-col hover:bg-zinc-100\">\n<p>Connection with platforms and ERPs.<\/p>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_group_4 et_pb_group et_pb_module et_flex_group et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_heading_7 et_pb_heading et_pb_module et_flex_module\"><div class=\"et_pb_heading_container\"><h3 class=\"et_pb_module_header\">Automated A\/B Testing<\/h3><\/div><\/div>\n\n<div class=\"et_pb_text_5 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><div class=\"bg-zinc-50 rounded-md p-8 flex flex-col hover:bg-zinc-100\">\n<p>Continuous optimization based on machine learning<\/p>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_group_5 et_pb_group et-last-child et_pb_module et_flex_group et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_heading_8 et_pb_heading et_pb_module et_flex_module\"><div class=\"et_pb_heading_container\"><h3 class=\"et_pb_module_header\">Knowledge bases<\/h3><\/div><\/div>\n\n<div class=\"et_pb_text_6 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><div class=\"bg-zinc-50 rounded-md p-8 flex flex-col hover:bg-zinc-100\">\n<p>Consult your business data in natural language.<\/p>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_3 et_pb_section et_section_regular et_flex_section\">\n<div class=\"et_pb_row_4 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_5 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_heading_9 et_pb_heading et_pb_module et_flex_module\"><div class=\"et_pb_heading_container\"><h2 class=\"et_pb_module_header\">Capabilities  <\/h2><\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_5 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_6 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_7 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>ESENCIAL's team masters the main marketing automation platforms in the market and applies AI in predictive segmentation models and customer journeys. We have experts in data-driven marketing and specialists in technology integration. Our capabilities are based on agile methodologies, innovation culture and commitment to a responsible and ethical use of technology.<\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_7 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_heading_10 et_pb_heading et_pb_module et_flex_module\"><div class=\"et_pb_heading_container\"><h2 class=\"et_pb_module_header\">Scale your results with the power of automation and AI.<\/h2><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":222086,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-222060","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.esencialcomunicacion.com\/en\/wp-json\/wp\/v2\/pages\/222060","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.esencialcomunicacion.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.esencialcomunicacion.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.esencialcomunicacion.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.esencialcomunicacion.com\/en\/wp-json\/wp\/v2\/comments?post=222060"}],"version-history":[{"count":1,"href":"https:\/\/www.esencialcomunicacion.com\/en\/wp-json\/wp\/v2\/pages\/222060\/revisions"}],"predecessor-version":[{"id":222061,"href":"https:\/\/www.esencialcomunicacion.com\/en\/wp-json\/wp\/v2\/pages\/222060\/revisions\/222061"}],"up":[{"embeddable":true,"href":"https:\/\/www.esencialcomunicacion.com\/en\/wp-json\/wp\/v2\/pages\/222086"}],"wp:attachment":[{"href":"https:\/\/www.esencialcomunicacion.com\/en\/wp-json\/wp\/v2\/media?parent=222060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}