{"id":222058,"date":"2025-09-20T15:20:15","date_gmt":"2025-09-20T13:20:15","guid":{"rendered":"https:\/\/esencialnext.iniciativasdigitales.es\/media-plan\/"},"modified":"2025-10-06T07:53:59","modified_gmt":"2025-10-06T05:53:59","slug":"media-plan","status":"publish","type":"page","link":"https:\/\/www.esencialcomunicacion.com\/en\/services\/comunicacion\/media-plan\/","title":{"rendered":"Media Plan"},"content":{"rendered":"
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08 - Media plan<\/h1><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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Maximize your advertising ROI<\/h2><\/div><\/div>\n<\/div>\n\n
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We create and manage relationships of trust between companies, media and institutions that amplify reputation and consolidate brand credibility. Thanks to our PR management, we improve media exposure, influence the public agenda and generate high-value strategic alliances.We achieve greater notoriety, legitimacy in the sector and the ability to influence key audiences.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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Main tasks<\/h2><\/div><\/div>\n<\/div>\n<\/div>\n\n
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Audience research and analysis<\/h3><\/div><\/div>\n\n
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Identification of profiles and consumption habits.<\/p>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n

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Media selection<\/h3><\/div><\/div>\n\n
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Planning in online, offline and hybrid media.<\/p>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n

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Google ads campaigns<\/h3><\/div><\/div>\n\n
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We manage your budget and offer real-time monitoring of your campaign.<\/p>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n

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Outdoor advertising spaces<\/h3><\/div><\/div>\n\n
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Target audience buying and smart media choice.<\/p>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n

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Campaign optimization<\/h3><\/div><\/div>\n\n
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Real-time monitoring and optimization.<\/p>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n

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RTB and programmatic campaigns<\/h3><\/div><\/div>\n\n
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Real-time monitoring and optimization.<\/p>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n

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Advanced reporting<\/h3><\/div><\/div>\n\n
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Analysis of results and strategic recommendations.<\/p>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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Capabilities <\/h2><\/div><\/div>\n<\/div>\n<\/div>\n\n
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At ESENCIAL we have specialized media planners, advanced planning and programmatic buying tools, as well as experience in managing large-scale budgets. We apply research and benchmarking processes that allow us to guarantee efficiency and accuracy. Our strength is based on in-depth knowledge of the market, technological innovation and results orientation, always aligned with the values of transparency, excellence and commitment to the client.<\/p>\n<\/div><\/div>\n<\/div>\n\n

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Optimize your advertising investment and amplify the impact of your brand.<\/h2><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":222085,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-222058","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.esencialcomunicacion.com\/en\/wp-json\/wp\/v2\/pages\/222058","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.esencialcomunicacion.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.esencialcomunicacion.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.esencialcomunicacion.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.esencialcomunicacion.com\/en\/wp-json\/wp\/v2\/comments?post=222058"}],"version-history":[{"count":3,"href":"https:\/\/www.esencialcomunicacion.com\/en\/wp-json\/wp\/v2\/pages\/222058\/revisions"}],"predecessor-version":[{"id":222321,"href":"https:\/\/www.esencialcomunicacion.com\/en\/wp-json\/wp\/v2\/pages\/222058\/revisions\/222321"}],"up":[{"embeddable":true,"href":"https:\/\/www.esencialcomunicacion.com\/en\/wp-json\/wp\/v2\/pages\/222085"}],"wp:attachment":[{"href":"https:\/\/www.esencialcomunicacion.com\/en\/wp-json\/wp\/v2\/media?parent=222058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}