{"id":222046,"date":"2025-09-19T20:09:03","date_gmt":"2025-09-19T18:09:03","guid":{"rendered":"https:\/\/esencialnext.iniciativasdigitales.es\/services\/"},"modified":"2025-10-01T03:52:31","modified_gmt":"2025-10-01T01:52:31","slug":"services","status":"publish","type":"page","link":"https:\/\/www.esencialcomunicacion.com\/en\/services\/","title":{"rendered":"Services"},"content":{"rendered":"
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Areas of specialization<\/h2><\/div><\/div>\n<\/div>\n<\/div>\n\n
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Strategic communication<\/h3><\/div><\/div>\n\n
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  • \u27f6 Design of the communication plan<\/li>\n
  • \u27f6 Positioning consulting<\/li>\n
  • \u27f6 Brand awareness study<\/li>\n
  • \u27f6 Reputation and sustainability plans<\/li>\n
  • \u27f6 Brand launch plan<\/li>\n
  • \u27f6 Crisis communication strategy<\/li>\n
  • \u27f6 Public affairs and institutional relations<\/li>\n<\/ul>\n<\/div><\/div>\n\n
    \uf0a9<\/span><\/span><\/div>\n<\/div>\n\n
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    Communication and digital marketing<\/h3><\/div><\/div>\n\n
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    • \u27f6 RRSS channel strategy<\/li>\n
    • \u27f6 Community Management<\/li>\n
    • \u27f6 Influencer mapping<\/li>\n
    • \u27f6 Creative social content<\/li>\n
    • \u27f6 Online reputation monitoring.<\/li>\n
    • \u27f6 Paid media and SMA campaigns.<\/li>\n
    • \u27f6 SEO strategy<\/li>\n<\/ul>\n<\/div><\/div>\n\n
      \uf0a9<\/span><\/span><\/div>\n<\/div>\n\n
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      Creativity and brand development<\/h3><\/div><\/div>\n\n
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      • \u27f6 AI-based process automation.<\/li>\n
      • \u27f6 Basic and advanced digital analytics<\/li>\n
      • \u27f6 Conversion consulting (CRO).<\/li>\n
      • \u27f6 Web development under UX\/UI criteria<\/li>\n
      • \u27f6 Benchmarking tools<\/li>\n
      • \u27f6 Web-CRM integration<\/li>\n
      • \u27f6 Web optimization and maintenance<\/li>\n<\/ul>\n<\/div><\/div>\n\n
        \uf0a9<\/span><\/span><\/div>\n<\/div>\n<\/div>\n\n
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        Public Relations (PR)<\/h3><\/div><\/div>\n\n
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        • \u27f6 Press office and media relations<\/li>\n
        • \u27f6 Organization of press conferences<\/li>\n
        • \u27f6 Spokesperson training<\/li>\n
        • \u27f6 Internal communication<\/li>\n
        • \u27f6 Management of influencers and KOL's.<\/li>\n
        • \u27f6 Brand Storytelling and Equity Story.<\/li>\n
        • \u27f6 Press releases and clipping of impacts.<\/li>\n<\/ul>\n<\/div><\/div>\n\n
          \uf0a9<\/span><\/span><\/div>\n<\/div>\n\n
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          Creativity and brand development<\/h3><\/div><\/div>\n\n
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          • \u27f6 AI-based process automation.<\/li>\n
          • \u27f6 Basic and advanced digital analytics<\/li>\n
          • \u27f6 Conversion consulting (CRO).<\/li>\n
          • \u27f6 Web development under UX\/UI criteria<\/li>\n
          • \u27f6 Benchmarking tools<\/li>\n
          • \u27f6 Web-CRM integration<\/li>\n
          • \u27f6 Web optimization and maintenance<\/li>\n<\/ul>\n<\/div><\/div>\n\n
            \uf0a9<\/span><\/span><\/div>\n<\/div>\n\n
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            Event and media organization<\/h3><\/div><\/div>\n\n
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            • \u27f6 Integral design of events<\/li>\n
            • \u27f6 Integral media plan ON and OFF<\/li>\n
            • \u27f6 Sponsorship plans<\/li>\n
            • \u27f6 Location scouting<\/li>\n
            • \u27f6 Experiential marketing<\/li>\n
            • \u27f6 Virtual events<\/li>\n
            • \u27f6 Merchandising<\/li>\n<\/ul>\n<\/div><\/div>\n\n
              \uf0a9<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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              SUCCESS CASES<\/h2><\/div><\/div>\n<\/div>\n<\/div>\n\n
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              Trend Micro | De la estrategia a los resultados: c\u00f3mo consolidar la notoriedad en solo seis meses<\/h3><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>
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              Ricoh Espa\u00f1a y Portugal | Una estrategia de PR que conecta con todos sus p\u00fablicos<\/h3><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>
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              Gelt | Estrategia de comunicaci\u00f3n y relaci\u00f3n con medios<\/h3><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>
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              Bosch Herramientas | Estrategia con Influencers<\/h3><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>
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              Cruz Roja Juventud | 12 meses, 12 causas<\/h3><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>
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              Granier | Estrategia de Social Media y viralidad<\/h3><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>
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              Madrid Open Cities Awards 2025 | Cuando la comunicaci\u00f3n estrat\u00e9gica marca la diferencia<\/h3><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>
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              Logitech | Gesti\u00f3n integral de la comunicaci\u00f3n - ISE 2025<\/h3><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>
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              LUMON | C\u00f3mo posicionar una marca a trav\u00e9s de la comunicaci\u00f3n<\/h3><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>
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              CTT y DHL | Estrategia de comunicaci\u00f3n para anunciar el nacimiento de un l\u00edder log\u00edstico<\/h3><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>
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              miMao | Estrategia de Comunicaci\u00f3n y marketing de influencers<\/h3><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>
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              Madrid, Destino de Altura | Estrategia de comunicaci\u00f3n y relaci\u00f3n con medios<\/h3><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>
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              Parc Vall\u00e8s | Estrategia de comunicaci\u00f3n para el 25 aniversario del centro comercial bajo la propuesta de Shopping Promenade<\/h3><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>
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              PECADO | Creaci\u00f3n y lanzamiento de una marca de Delivery Food<\/h3><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>
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              KATIA | Estrategia de comunicaci\u00f3n para el relanzamiento de la marca<\/h3><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>
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              M\u00e1laga Luxury Summit | Estrategia de Comunicaci\u00f3n y Relaci\u00f3n con medios<\/h3><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>
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              Palacio Gourmet | Estrategia de comunicaci\u00f3n y gesti\u00f3n de medios<\/h3><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>
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              Aalto University | Campa\u00f1a de Comunicaci\u00f3n del proyecto Ciberciudadanos de la U.E.<\/h3><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>
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              Mercabarna | Campa\u00f1a de comunicaci\u00f3n sobre valores ESG<\/h3><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>
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              Edison Next | Estrategia global para el lanzamiento de la marca<\/h3><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>
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              Festival Born Street Food | Una estrategia de PR muy gastron\u00f3mica<\/h3><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>
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              Logitech | Un lanzamiento de pel\u00edcula para una marca l\u00edder<\/h3><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>
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              CTT Express | Cobertura televisiva en campa\u00f1as de Black Friday y Navidad<\/h3><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>
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              CTT Express. El mejor ejemplo de c\u00f3mo acompa\u00f1ar el nacimiento de una nueva marca<\/h3><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>
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              Fundaci\u00f3n Atenea | Liderando la comunicaci\u00f3n social<\/h3><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>
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              Logicalis e IBM | Un bin\u00f3mio de \u00e9xito<\/h3><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>
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              Logitech | Desarrollo de la comunicaci\u00f3n 360\u00ba<\/h3><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>
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              Smurfit Kappa | Una estrategia de Comunicaci\u00f3n centrada en la sostenibilidad<\/h3><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>
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              Prosegur Cash | Estrategia Digital 360\u00ba<\/h3><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>
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              Philip Morris International | Comunicaci\u00f3n interna en entornos altamente regulados<\/h3><\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n
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              tech oriented solutions<\/h2><\/div><\/div>\n<\/div>\n<\/div>\n\n
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              <\/div>\n<\/div>\n\n
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              PR impact analysis<\/h1><\/div><\/div>\n\n

              Real-time reporting<\/h1><\/div><\/div>\n\n

              Online Reputation<\/h1><\/div><\/div>\n\n

              AI-based applications<\/h1><\/div><\/div>\n\n

              Marketing Automation<\/h1><\/div><\/div>\n\n

              Web Development and Mto. <\/h1><\/div><\/div>\n<\/div>\n\n
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              Through the use of media analysis, tracking and reporting tools, we offer complete visibility of the results of public relations actions.<\/p>\n<\/div><\/div>\n\n

              Access in real time the status of your digital marketing campaigns, SEM campaigns, SM Ad's... and create your own customized reports.<\/p>\n<\/div><\/div>\n\n

              We implement strategies to improve online reputation based on innovative tools and a methodology that focuses on defining the corporate story, continuous monitoring, access to influence and in-depth knowledge of the most appropriate channels to amplify messages.<\/p>\n<\/div><\/div>\n\n

              We develop customized data-driven, decision-oriented AI projects.<\/p>\n<\/div><\/div>\n\n

              A complete MK automation strategy with one of the most powerful tools on the market. Nurturing definition, lead scoring, database treatment, web creativities and much more... <\/p>\n<\/div><\/div>\n\n

              A complete portfolio where you can find almost everything...comparators, price calculators, e-commerce portals...and of course corporate sites development.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-222046","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.esencialcomunicacion.com\/en\/wp-json\/wp\/v2\/pages\/222046","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.esencialcomunicacion.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.esencialcomunicacion.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.esencialcomunicacion.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.esencialcomunicacion.com\/en\/wp-json\/wp\/v2\/comments?post=222046"}],"version-history":[{"count":3,"href":"https:\/\/www.esencialcomunicacion.com\/en\/wp-json\/wp\/v2\/pages\/222046\/revisions"}],"predecessor-version":[{"id":222106,"href":"https:\/\/www.esencialcomunicacion.com\/en\/wp-json\/wp\/v2\/pages\/222046\/revisions\/222106"}],"wp:attachment":[{"href":"https:\/\/www.esencialcomunicacion.com\/en\/wp-json\/wp\/v2\/media?parent=222046"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}